Rise from the ashes

90 days. Six phases. One rebuild.

Every day already mapped before you wake up — training, nutrition, ritual, mind. Walk in soft. Walk out a man you'll never need to rebuild again.

Founding price

Founding offer: one time payment only. Payment plans unlock once the founding spots close.

The wake up call

Do you feel like you're sleepwalking through life?

Brother, I know what it's like.

No structure. No purpose. Waking up tired. Numbing yourself with booze, drugs, porn, junk food, endless scrolling. Pretending everything's fine while your confidence slips away and your soul rots.

I know this because I lived it.
I put the chains on myself — and I broke free.

And now, I'm handing you the exact blueprint I used to escape the cage and rise again.

After 12 weeks

Who you become.

  • Wake up with purpose instead of pressing snooze
  • Build a body that reflects your discipline
  • Break free from the habits keeping you stuck
  • Develop unshakable confidence because you've earned it
  • Become the man who keeps his promises to himself
  • Inspire those around you by the way you live

You won't just lose body fat.

You'll lose the version of yourself that's been holding you back.

You won't just build muscle.

You'll build a man you'll finally be proud to become.

What's included

Everything you need. Nothing you don't.

  • 6-Phase, 90-Day Plan

    Cage → Purge → Anchor → Build → Heal → Unleash. Every day mapped before you start. No guesswork.

  • Four Columns, Every Day

    Training, Nutrition, Ritual, Mind — on every single day. Open the page, do the work, close the page.

  • Nutrition Framework

    Phase aligned calories, 1.6–2.2g/kg protein, whole food sources. No macro spreadsheets, no cutting food groups.

  • Supplement Stack + Hydration

    Core stack (creatine, magnesium, D3+K2, omega-3, electrolytes) plus phase-specific add-ins and cut-off rules.

  • 10 Daily Rituals

    Breathwork, cold, journal, meditate, read, weights, walk, stretch, prayer. The spine of the rebuild.

  • Day 0 / 30 / 60 / 90 Retests

    Same lifts, same girths, same photos, same conditions. The receipts. You can't fake a Day 90 number.

Plus: direct email access to Jonny when you're stuck, and lifetime access — pay once, re-run the full 90 any time.

From the men who ran it

They were where you are. Not anymore.

Lost 11kg, stopped drinking, and got promoted in the same 90 days. The daily structure killed the chaos in my head.

Mark T. · 41
Lost 11kg · 90 days

First program I've ever finished. The Heal week was the unlock — I cried on Day 70 and then went back harder than I ever had.

James R. · 38
Bench 80 → 105kg

My wife told me I came back to her in the second month. That alone was worth it. Everything else was a bonus.

Daniel V. · 46
Marriage + body

Names changed for privacy where requested. Full case studies available on request.

Compared to the alternatives

One price. Everything in. No upsells.

Phoenix Blueprint1:1 coachingGeneric fitness app
CostA$497 onceA$400+/mo · A$4,800/yrA$15–25/mo forever
Built for men 35+YesDepends on coachNo
Mindset / shadow workBuilt inRareNo
Direct founder accessYesOften a juniorNo
Designed deload weeksYesSometimesRarely
30 day refundYesRareCancel only
A look inside

What a real day looks like.

Three actual days pulled straight from the program — early, middle, late. Training, fuel, ritual and mind-work for the day, no fluff.

Day 3

The Cage

Full Body Recalibrate

Training

  • Goblet Squat3 × 10
  • Push-Up3 × AMRAP
  • DB Row3 × 10
  • KB Swing3 × 20

Target:Baseline · find RPE 7 (3 reps in reserve). LOG the weight.

Fuel

Maintenance · 1.6 g/kg protein · Moderate carbs

Ritual

Journal · morning brain-dump + 3 wins yesterday

Mind

"Photograph yourself front / side / back. No filter."

Day 30

Anchor

Upper Strength A

Training

  • Bench Press5 × 5
  • Weighted Pull-Up4 × 6
  • Seated DB Press3 × 8
  • Barbell Row4 × 8

Target:+2.5kg vs last session if all reps cleared @ RPE ≤8. Else repeat.

Fuel

−300 kcal deficit · 2.0 g/kg protein · Around training carbs

Ritual

Prayer · gratitude + ask for strength

Mind

"Write your evening protocol. Lock it in."

Day 60

Build

Zone 2 · Long Aerobic

Training

  • Run / Row / Ruck45–60 min · nose-only breathing

Target:+1 round OR −5s rest vs last session.

Fuel

Slight surplus +200 · 2.2 g/kg protein · High around lifts carbs

Ritual

Prayer · gratitude + ask for strength

Mind

"Train alone. No music. Hear your own breath."

And 87 more like it. Every day already mapped before you wake up.

Common questions

Before you commit.

I've started programs before and never finished one. Why would this be different?

Because the failure isn't you — it's the program. Generic apps give you sessions; this gives you a daily named focus across four columns (training, nutrition, ritual, mind), Day 30/60/90 retests so you can see movement before motivation runs out, and a Heal phase built in so you don't break in week 9. Plus the daily reminder hits at the time YOU pick.

I'm 45+. Will my body handle this?

Yes. The Cage phase (Days 1–7) is a baseline week — no ego lifts, you're just measuring. Progression is RPE capped (you never grind to failure), and the Heal phase (Days 64–77) is two weeks of dialled back volume with recovery, mobility and shadow work. The program was built by a man training around real life joints, not a 22 year old's.

What if I don't have a full gym?

The lifts use standard barbell, dumbbell and bodyweight patterns — squat, hinge, press, pull, carry. If you've got a rack and a bench you're set; if you've only got dumbbells, the swaps are obvious (goblet squat for back squat, DB bench for barbell, etc). You will not get a session you can't perform.

I drink most nights. Is the Purge phase going to wreck me?

The Purge (Days 8–21) is a 14-day dopamine reset — zero alcohol, zero sugar, 3L water — not a permanent abstinence vow. We then come back to the deeper 'why' in the Heal phase with shadow-work prompts. If you've got a clinical dependency, get medical help first — this program is a structure, not a detox clinic.

What actually arrives when I buy?

The full 52 page Phoenix Blueprint PDF (all 6 phases, 90 mapped days, nutrition framework, supplement stack, 10 daily rituals, Day 0/30/60/90 retest sheets, glossary) plus the in-app daily tracker with phase by phase progressions, and the daily reminder. Lifetime access.

Can I email you if I'm stuck?

Yes. Buyers get my direct email — I read every one and reply personally. I won't rewrite your program for you, but if something genuinely isn't working I'll help you adjust.

What if it doesn't work?

Follow the plan for 30 days and if you don't see clear movement, you get a full refund — no email war, no questions. After 30 days, if you've done the work and are stuck, email me and we'll fix it. That's the deal.

The author

The proof is in the physique.

I built this body using the exact system inside The Phoenix Blueprint. No shortcuts. No excuses.

Jonny Abbey physique 1
Jonny Abbey physique 2
Jonny Abbey physique 3
Jonny Abbey physique 4
Jonny Abbey physique 5
Jonny Abbey physique 6
The man behind it

This isn't theory — it's my life's work.

I didn't read this in a book. I lived it.

The Phoenix Blueprint is the exact system I used to rebuild myself — mind, body, and soul.

I know what it feels like to be lost. And I know the way out, brother.

My Promise To You

I can't promise you'll change your life.

Only you can do that.

But I can promise this…

If you commit to the process, hit your daily checkpoints, and keep your word to yourself, I'll be with you every step of the way.

And if you've genuinely given this programme everything you've got and still haven't achieved the transformation you're chasing, I'll continue coaching you until you do.

Because I'm not here to sell you another fitness programme.

I'm here to help you become the man you know you're capable of being.

The only thing you have to lose is the version of yourself that's been holding you back.

Founding price

Founding offer: one time payment only. Payment plans unlock once the founding spots close.

Lifetime access from day one 30 day money back guarantee
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The Phoenix Blueprint · Rise. Rebuild. Repeat.
30 day refund
A$497A$997·90 days · lifetime access